Which Makeup Brands Are Not Tested On Animals?

When was the last time you checked to see if your make-up is cruelty free?

It’s simple to locate free-range eggs or reasonable bananas, but it might be difficult to discover the correct information about your makeup brand.

There are brands that market themselves as cruelty-free, such as The Body Shop and Lush, so we know they’re particularly ethical in their approach.

But, aside from these, which brands conduct animal tests? And which are not animal tested makeup?

To guide you, we’ve prepared a list of the top make-up products that don’t test on animals at all, so you may apply your makeup guilt-free.

Which Makeup Brands Are Not Tested On Animals?
Which Makeup Brands Are Not Tested On Animals?

Also watch video here:


Credit: @alexw.05

Ethical & Cruelty-Free Makeup Brands

Animal testing is the worst aspect of the beauty industry, and we wholeheartedly support companies that refuse to participate in it.

These cruelty-free and vegan-friendly cosmetic brands do not use animal products or test their cosmetics on animals, and many of them use natural ingredients that are healthy for you and the environment.


The popular brand that certainly doesn’t require an introduction, has taken a strong stand on cruelty-free make-up since its launch in the UK in 2017.

Glossier’s ever-expanding line of make-up is leaping bunny certified.

It means their products are subject to regular inspections to guarantee they meet worldwide cruelty-free certification standards.

“We’re committed to being cruelty free: this means we don’t test on animals at any level of product development, and we will only work with merchants who uphold the same standards,” says a statement on their website.

2. Emolyne

Have you ever longed to look so put-together that your nails matched your lip color?

That’s what Emolyne offers, with a collection of 15 nude and 15 red shades that match all skin tones in lip liners, lipsticks, and nail polishes.

In honor of founder Emolyne Ramlov’s ancestry, the shade names are inspired by African countries and landmarks, and they are entirely cruelty-free and vegan.

“We even use synthetic beeswax instead of the more regularly used beeswax to ensure we don’t use any animal by-products,” according to Emolyne’s website.

3. Milk Makeup

Not only do Milk Makeup’s packaging and products look great, but their approach to cruelty-free cosmetics has always been ahead of the curve.

All Milk Makeup products are 100% vegan, never tested on animals, and are not sold in countries where such testing is required by law.

From cannabis seed oil infused mascara to tattoo stamps, this is a brand for consumers who wish to explore their creativity while being morally steadfast.

4. bareMinerals

bareMinerals does not perform any cosmetics animal testing.

Their make-up is also free of preservatives, oils, scents, and potentially harmful substances.

But that’s not all!

In an effort to broaden the brand’s market, they introduced the Gen Nude collection.

They have 40 different nude lip shades (including liquid lipsticks and lip liners) to suit all complexion tones from fair to dark and everything in between.

When you combine that with their new Power Of Good campaign, which focuses on a commitment to clean beauty, the make-up brand is a pretty safe choice for guaranteed feel-good purchases.

5. Illamasqua

Illamasqua is well-known for their enthusiastic support of crucial matters, and as expected, everything from their lipstick to liquid liners is cruelty-free.

“When it comes to cosmetics, we care not just about the color, texture, price, and performance of the products we use, but also about how they are sourced, manufactured, and tested,” states Illamasqua on its website.

The company has a large following from bloggers to celebrities, make-up artists to beauty editors.

Thanks to the long-lasting formulas, vivid colors, and new, Instagram-worthy buys that are launched almost every month – proof that cruelty-free is the only way forward.

6. Fenty Beauty

Riri’s make-up line captivated the world by surprise when it launched with an amazing 40 foundation shades.

Since then, brands got on board, called “The Fenty Effect” by the beauty industry.

Even more amazing is the fact that the entire range is cruelty-free.

Before the launch, a fan Twitter DMed Rihanna and inquired if the brand will be cruelty-free, to which Rihanna replied, ‘you callin me an animal?’ Riri has said enough.

7. NYX Cosmetics

NYX thrives on providing high pigmented products at an affordable price, which is why it is loved by both make-up professionals and beauty bloggers.

NYX Cosmetics does not use animal testing or ingredient that is not cruelty-free.

In 2018, the company stated for the first time that it would begin making vegan products, the majority of which would cost less than £10.

Who said vegan ingredients had to be expensive?

8. Charlotte Tilbury

In 2012, the celebrity make-up artist created her own luxury make-up line, and our skin has never looked better.

Thankfully, the brand does not do animal testing anywhere in the country and even includes a few vegan items, so you may enjoy sculpted cheekbones and velvety highlighters guilt-free.

9. Urban Decay

Not only did the make-up brand name Lizzo as their newest ambassador earlier this year, but they’re also cruelty-free.

From their popular Naked Palettes, which shatter the internet every time they release, to their glitter-filled Moondust Eyeshadows, the firm never tests on animals or uses animal by-products in any of their products.

Even their fluffy make-up brushes are free of animal cruelty.

10. Hourglass

Hourglass does not use animal tests in the creation or production of their cosmetic products, from the picture-perfect Ambient Lighting Blush to the GIRL Lip Stylo Collection introduced to promote women and girls everywhere.

Similarly, the brand does not offer these products in places where animal testing is common.

How to Know If Your Makeup is Cruelty-Free

Leaping Bunny, PETA’s Beauty Without Bunnies, and Choose Cruelty Free are the three organizations that may certify brands as cruelty-free.

Alternatively, a brand can still be cruelty-free without one of these certificates if it explicitly states on its website or packaging that it does not perform or outsource any animal testing.

However, as PETA points out, the FDA does not control the terms “cruelty-free” and “not tested on animals” on packaging, so when dealing with non-certified companies, do your research completely.

A cruelty-free beauty blog, such as Cruelty-Free Kitty, Logical Harmony, or Ethical Elephant, is an excellent resource for this research. 

Brands who say they do not perform animal testing “unless when mandated by law” should be avoided.

As you are aware, the only place where it is needed by law is on the Chinese mainland.

Those brands are selling in mainland China and are thus responsible for animal testing there.

Brands may simply avoid animal testing restrictions by refusing to sell in mainland China, and hence are the only ones who are cruelty-free.

Our Thoughts

We want to promote brands that do not test on animals because we choose to live a cruelty-free and ethical lifestyle.

However, we also want to inform you that none of the materials in their cosmetics were collected in a harsh manner from animals.

As a conclusion, choosing the above mentioned vegan cosmetics and personal care products free of animal-derived ingredients or by-products is the best method to assure no animals were injured.

Frequently Asked Questions

How can I test my makeup without animals?

These alternatives to animal testing include sophisticated tests using human cells and tissues (also known as in vitro methods), advanced computer-modeling techniques (often referred to as in silico models), and studies with human volunteers.

What makeup brands test on animals?

Estée Lauder is the parent company of many subsidiaries, some of which still test products on animals, including its namesake brand as well as Clinique, Bobbi Brown, La Mer, and Origins, among others.

Why are animals tested instead of humans?

By studying animals, it is possible to obtain information that cannot be learned in any other way.

Instead, the drug or technique is tested in animals to make sure that it is safe and effective. Animals also offer experimental models that would be impossible to replicate using human subjects.

Why shouldn’t we use animals for testing?

Animals feel pain in many of the same ways that humans do.

In fact, their reactions to pain are virtually identical (both humans and animals scream, for example).

When animals are used for product toxicity testing or laboratory research, they are subjected to painful and frequently deadly experiments.

Are animals killed after being tested on?

The majority of the animals used in experiments are euthanized (killed) during or after the experiment.

In some cases, animals are not euthanized, but die as a result of the experiment for which they were used.

Monica, who thinks most bios are pretty boring, wants to live in a world where dragons exist so she can feel she is Daenerys Targaryen.